It’s that time of year again, when many consumers will be challenged to find the perfect gift for everyone on their holiday lists. And no wonder it’s a challenge – according to the Visa 2010 Holiday Gift Giving Survey, 42 percent of consumers still have at least one unopened or unused gift sitting in the back of their closet from the last holiday season; Nearly as many (38 percent) admit to returning at least one gift from last year, and 28 percent admit to re-gifting at least one of their holiday gifts from last year.
Consumers Appreciate Gift Cards
According to the survey, 65 percent of consumers would rather receive a branded gift card – like a Visa Gift card – over a “non-essential” gift such as a bottle of cologne or holiday scarf. Some 85 percent said they would appreciate receiving one to buy something they really want or need.
How Would Consumers Spend a Visa Gift Card?
When asked how they would spend a Visa Gift card if they were to receive one this holiday season, the top responses were:
Visa Gift cards can be used at the millions of locations that accept Visa Debit cards, giving recipients the convenience and flexibility to use the card where they want, for exactly what they want. For more information about Visa Gift cards, please visit www.visa.com/gift.
Posted by: Liz Nunan, Visa Corporate Relations on November 4, 2010 at 9:07 am
