Innovative companies like Payoff.com realize that if you can make a challenging topic like money management more enjoyable, everybody benefits. Consumers benefit by fully engaging, learning and improving their financial skills. Financial services companies benefit by having more responsible customers who better understand the products they are using, which in turn generates greater customer loyalty.
Scott Saunders, CEO and founder of Payoff.com describes this theory in an interview with the American Banker, “Games, plus consumer finance, equals more consumer engagement.”
Saunders is right, and at Visa, we are applying the same principle to instill children and adults with the personal finance information they need to make wise decisions. Our Financial Football and Financial Soccer educational video games harness the passion fans have for these sports into teachable moments. Try playing them and let us know what you think at firstname.lastname@example.org.
Posted by: Jason Alderman, Visa Corporate Relations on January 25, 2011 at 10:13 am