In Japan Visa Debit, having first launched in 2006, is still relatively new to consumers. In fact, many Japanese consumers do not know what Visa Debit is, nor where and how it can be used. To mark the launch of Visa Debit issuance by the fourth largest bank in Japan (Resona Bank) and raise awareness about the benefits of Visa Debit for daily money management, cash replacement and a everyday shopping, Visa recently hosted an event to educate Japanese bloggers in Tokyo.
More than 30 bloggers attended the event. Kyoko Yamaguchi, who often appears on TV programs as a financial advisor, delivered keynote remarks. She encouraged Japanese consumers to use electronic payments for daily money management. And, in other discussions throughout the day, one blogger remarked “I didn’t know about Visa Debit. But the security features like zero liability and security alerts respond to the security concerns I had about using payment cards.”
As we continue to educate Japanese consumers and opinion leaders about the benefits of debit cards and electronic payments in general, we’ll share more stories here.
Posted by: Akiko Kato, Visa Corporate Relations, Japan on September 20, 2011 at 9:39 am