I’m excited to share that today Visa is introducing V.me by Visa, the brand for the digital wallet and new click to buy acceptance mark we announced in May. V.me will be a secure way for consumers to pay online as well as in person with a PC, tablet, or mobile device using Visa and non-Visa accounts.
We are working with our financial institution clients and merchants on their participation in V.me and have launched an invitation-only beta of V.me capabilities in the US and Canada, so that we can introduce consumer enrollment and payments in early 2012.
We also know developers will play an important role in accelerating adoption of and support for innovative applications using V.me, so one of our first steps in rolling out V.me is today’s launch of an open beta developer program designed initially for online payment applications. The first V.me developer tools can be accessed through Visa’s new Visa Developer Center or at www.V.me.
V.me supports the evolving ways and places people transact. It is different than other offerings because it is not online or point-of-sale. It is online and point-of-sale. Wherever and however people shop, they can take V.me with them – just like consumers have one physical wallet, they will be able to have one digital wallet. And of course, it will provide features beyond payments such as transaction alerts and the ability to receive personalized offers. First up: a streamlined online checkout, so consumers can click to buy with the new V.me acceptance mark instead of entering their account information and shipping addresses every time they want to shop from their smart phone, tablet or computer.
We are taking important steps toward delivering a digital wallet that meets Visa’s standards for a payments experience that is convenient, secure and reliable. Visa is building on a fifty year tradition as we look ahead to the next generation of payments.
Posted by: Jennifer Schulz, Global Head of eCommerce on November 15, 2011 at 8:55 pm