After a tumultuous past year in Egypt, people here have been increasingly eager to get their lives back to something resembling ‘normality.’ Part of that effort has been the resumption of the annual Spring Carnival at Al Alysson International School, a highlight in the academic year for Cairo families over the past decade. Alysson’s 2012 carnival, held last month, brought in kids of all ages and parents keen to get on with their lives after the disruptions of the previous year.
Weeks of preparation for the launch of the Visa-Marvel Financial Literacy comic book proved fruitful as Visa’s booth was by far the most sophisticated and had an eye-catching display at the Spring Carnival. It was also one of the only booths giving away free goodies for the children, which included the Marvel Avengers comic books, Financial Football DVDs and Spiderman masks. Beside the booth, the team had Spiderman costumes for the kids to put on and take photos in front of the rest of the Avengers superheroes, while the parents were given a brief about the comic books and Visa’s latest financial literacy initiatives. The younger kids automatically found the booth intriguing and were excited to dress up as Spiderman and look through the comic books, though some of the older kids thought they were ‘too cool’ for such childish things as comics. Tearing them away from their Blackberries and their Facebook status updates, we talked to them about the Avengers movie.
If the students weren’t too old to be excited about the movie, they certainly weren’t too old to enjoy the classic platform for superheroes in the Marvel comic book. While at the booth, students played Financial Football, which was set up on TV screens. One parent commented that the ‘New Egypt’ required an overhaul of the educational system, which included implementation of a financial literacy course. On seeing the personal management skills training, one teacher said ‘Wow! If I can find a way to teach kids financial literacy and entertain them, my work is complete!”
While hundreds of thousands were camped out in Tahrir Square during the same weekend, we were happy with the 800 attendees who visited the booth and gave us hope that life was ‘sort of’ back to normal, even for one day.
Posted by: Jason Alderman, Visa Corporate Relations on June 6, 2012 at 10:08 am