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PERSPECTIVES ON DIGITAL CURRENCY

Apr 18, 2012

Brand & Sponsorships

London 2012: 100 Days and Counting!

100 Days to London 2012

It’s hard to believe, but the London 2012 Olympic Games are only 100 days away!  Visa has been a proud sponsor of the Olympic Games for 25 years, so as we count down to the Opening Ceremonies, we have a lot of exciting ways to cheer on the athletes:

*Think you know how hard Team Visa athletes like Michael Phelps train to prepare for the Olympic Games?  Get a behind the scenes look at the hard work and determination that makes us proud to be on their team!

*Help us cheer on Olympic athletes by visiting our app on the Visa Go World page on Facebook.  Cheer loud and cheer often!

TeamVisaFBscreen

*Finally, as a supporter of the United States Olympic athletes, Visa is also proud to literally be a part of the fabric of the flag that will  United States Olympic Committee’s “Raise Our Flag” campaign, launched today in New York.

 Stay tuned as we unveil even more ways to help us support the athletes and the London 2012 Olympic Games!

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Posted by: Erika White, Visa Corporate Relations on April 18, 2012 at 4:04 pm

Category: Brand & Sponsorships, London 2012, Olympic Games
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Jul 11, 2011

Mega-Sporting Events Have Dramatic Impact on Economies of Host Nations

When a country hosts a mega-sporting event such as the Olympic Games or the FIFA World Cup , their respective economies receive an instant boost in activity; they add new infrastructure, increase the number of employment opportunities, and ultimately, instill a strong sense of pride and dignity in the people of the host country to stage an event on a global stage with the world watching. In the case of three specific recent events; the Beijing 2008 Olympic Games, the Vancouver 2010 Olympic Winter Games, and 2010 FIFA World Cup South Africa™, statistics show dramatic increases in tourism spend leading up to and during all three event periods.

For each of the three events analyzed, there was healthy growth in Visa payment card expenditure during the event compared to the year prior:

In 2012, London will host the Games of the next Olympic Games and in 2014 and 2016, Brazil will host the next FIFA World Cup™ and Summer Olympics, respectively. As a legacy sponsor of both properties, and a long-time supporter in the growth of international tourism, Visa will continue to work with tourism entities in both countries to prepare them for the massive number of international travelers.

In addition to this report, Visa Europe has released a study that looks at the potential impact of the London 2012 Olympic Games.

Download Visa’s Generating Visitor Spending: Mega-Sporting Events report to learn more. Or for more VisaVue travel data information and reports please visit www.corporate.visa.com.

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Posted by: Paul Wilke, Visa Corporate Relations on July 11, 2011 at 9:34 am

Category: Benefits of Digital Currency, Brand & Sponsorships, Cross Border
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Jan 24, 2011

Visa and InsurCard – Changing the Insurance Payment Landscape

At Visa, we talk a lot about the secular shift away from cash and checks to electronic payments as being fundamental to our business. Our announcement with InsurCard naming Visa as InsurCard’s preferred brand for the delivery of payment for insurance claims highlights the continued opportunity to displace cumbersome paper-based payments.

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Posted by: Kate Mulhearn, Visa Corporate Relations on January 24, 2011 at 2:34 pm

Category: Brand & Sponsorships, Products & Services
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Sep 24, 2010

Rightcliq Celebrates Fall with Fashion Tips from WhoWhatWear.com

As a leading payment choice for eCommerce, Visa is trusted by consumers when it comes to making online purchases. Innovations like the recently launched Rightcliq by Visa — an online shopping tool that addresses shoppers’ needs before, during and after checkout — extends that legacy.

Since its launch, Rightcliq by Visa has made the process of online shopping simpler and smarter for consumers, merchants and now, fashion editors.

As fashion experts and founders of WhoWhatWear.com, consumers look to editors Katherine Power and Hillary Kerr to find the hottest looks and trends of the season. In honor of the first week of fall, the WhoWhatWear.com team shares how Rightcliq by Visa helps them find, compare, share and purchase the top looks hitting the runway this season.

After watching the video, make sure to enroll at www.rightcliq.visa.com and create your own fall fashion bundle.

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Posted by: Paul Wilke, Visa Corporate Relations on September 24, 2010 at 4:34 pm

Category: Brand & Sponsorships, Technology & Innovation
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Sep 15, 2010

Visa Ranks #82 on Interbrand’s Best Global Brands List

For the third consecutive year, Visa was named to the Best Global Brands list compiled by consultancy Interbrand, which calculated Visa’s brand value to be more than $3.9 billion. Visa was one of the list’s biggest risers, coming in at #82 this year, a significant move of 12 spots on the list. In 2009, Visa ranked #94 and in 2008, the first year Visa was eligible for inclusion, we debuted at #100. Since our debut on the Best Global Brands list in 2008, we’ve also seen our brand value increase $660 million.

Best Global Brands is considered one of the most influential benchmark studies by business leaders. Click here to see the Top 100 ranking and here to see the full report.

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Posted by: Antonio Lucio, Chief Marketing Officer on September 15, 2010 at 6:15 pm

Category: About Visa, Brand & Sponsorships, Cross Border
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Aug 23, 2010

Postcard from the Inaugural Youth Olympic Games

We’ve arrived in Singapore for the Youth Olympic Games and as the events get underway you can feel the energy and excitement building! Singapore offers the perfect backdrop for the inaugural Youth Olympic Games and as we look forward to the next few weeks, we wanted to make sure you know what’s happening on the ground.

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Posted by: Nancy Panter, Visa Corporate Relations on August 23, 2010 at 4:47 pm

Category: Brand & Sponsorships
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Aug 2, 2010

Unveiling Rightcliq™ by Visa, Our New Online Shopping Tool

As a company, and as consumers, we understand how tricky and time-consuming the online shopping process can be.  In fact, according to a recent Visa survey, we learned that nine out of ten online shoppers would be motivated to do more online shopping if they were able to simply aggregate items from multiple sites into one centralized location, without having to rely on bookmarking pages, handwriting lists, and emailing links to organize potential purchases.

For the past two years, the Visa eCommerce team has been working on a tool that makes online shopping simpler, smarter and more fun, from browse to buy to delivery. The result – Rightcliq by Visa, a new online shopping tool that launched today, designed with everyday online shoppers (like us) in mind.

While there are a number of cool Rightcliq features to choose from, Visa’s Michael McPhie shares how his favorite feature – the Get Advice feature – helps him get the fashion advice he needs from his wife, before making a purchase.  After watching the video, make sure to enroll at www.rightcliq.visa.com today and share your favorite feature by clicking on the Rightcliq feedback button.

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Posted by: Paul Wilke, Visa Corporate Relations on August 2, 2010 at 1:10 pm

Category: Brand & Sponsorships, Technology & Innovation
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Jul 27, 2010

London 2012: Two Year Countdown Begins on July 27th

As my beloved Spain basks in the glory of its first-ever FIFA World Cup victory and the rest of the world recovers from the omnipresent vuvuzelas – Visa’s global sponsorship marketing team is already hard at work preparing for the next global sponsorship. Tuesday, July 27 marks the two-year countdown to the Opening Ceremony of the London 2012 Olympic Games – and for global marketers like Coca-Cola, McDonald’s and, I’m proud to say, Visa, these sponsorships are truly a marathon.

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Posted by: Antonio Lucio, Chief Marketing Officer on July 27, 2010 at 12:06 pm

Category: Brand & Sponsorships
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Jul 14, 2010

FIFA World Cup™ Provides Strong Kick to South Africa Tourism Revenues

While Spain celebrated their first ever FIFA World Cup™ championship on Sunday, host country South Africa was also celebrating the end of a successful tournament that saw hundreds of thousands of soccer fans descend upon the country. While blasting their vuvuzelas and celebrating their countries’ involvement in the FIFA World Cup™, international visitors have used their Visa cards to make a significant contribution to South Africa’s tourism revenues leading up to and during the month-long tournament.

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Posted by: Paul Wilke, Visa Corporate Relations on July 14, 2010 at 3:23 pm

Category: Brand & Sponsorships, Cross Border
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Jun 28, 2010

Using the FIFA World Cup™ to improve financial literacy

Trying to teach high school students about personal finance is not always an easy sell. Just ask Chauncey Veatch, an elementary school teacher in Mecca, CA with an incredible commitment to teaching his students about financial literacy and other life skills they can take beyond the classroom. But learning about money management is a crucial life skill and so to combat the inevitable classroom yawns, we decided to make financial literacy fun.

Using Visa’s sponsorship of FIFA and the World Cup as a starting point, we built Financial Soccer, an educational video game that tests players’ financial know-how as they answer multiple-choice questions and try to score goals.

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Posted by: Jason Alderman, Visa Corporate Relations on June 28, 2010 at 10:47 am

Category: Brand & Sponsorships, Corporate Responsibility, Financial Literacy
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