Last week in Kigali, Visa teamed up with Bankable Frontiers Associates, AFR and Ntare Insights to share the results of new research into the day-to-day lives of financially underserved Rwandans. Utilizing the Financial Diaries methodology derived from Portfolios of the Poor, the research, led by BFA Director and Portfolios co-author Daryl Collins, tracked the daily cash flows and financial activities of 59 individuals from 40 households over a two month period.
In a joint post today on CGAP, Visa and BFA discuss the research, including the finding that in markets like Rwanda, where significant strides have already been made to extend the reach of financial services, the evidence suggests that the challenge for the financial sector is less one of access and more one of relevance.
This new research, Portfolios of Rwanda, is just one aspect of Visa’s work in support of our Charter of Collaboration with the government of Rwanda. The charter, renewed in 2012, is helping to lay the foundation for electronic payments, promote innovation and build capacity to ensure the long-term sustainability of financial systems in Rwanda.
Posted by: Douglas Sabo, Visa Corporate Responsibility on April 11, 2013 at 10:58 am