Did you know that consumers spend more than two hours a day in mobile apps? That’s nearly as much time as people spend watching television. Mobile devices are transforming how consumers learn and engage. When it comes to security, an engaged consumer is a more protected consumer. There are countless studies that have shown consumers who check their accounts online or take steps to monitor their credit report are less likely to be victimized by fraud and identity theft.
As consumer adoption of new technologies evolves, we are evolving our strategies and practices to ensure we’re reaching consumers in relevant ways. And that includes our efforts to educate consumers about payment security.
In April, Visa became a first-time sponsor of TechCrunch Disrupt NY, one of the nation’s top hackathon contests, which attracts more than 700 developers from around the world. Developers were given 24 hours to create an app that would help consumers learn payment security basics. The event generated a number of creative ideas and lots of interest from developers.
Now Visa is showcasing this fresh thinking at our flagship security event, the Visa Global Security Summit. Two standout teams from Disrupt will showcase their ideas on stage at this year’s event. Attendees will then vote on which app will win the $5,000 Developers Challenge Award. You can preview information on both teams here.
With consumers being inundated with more information today than ever before, it is critical that we continue to find new and innovative ways to reach them with important security information. We’re excited to be tapping into the talent of the independent developer community to help expand our thinking on how to reach consumers via mobile.
We’re looking forward to seeing the demos showcased on October 2…and may the best team win!
Posted by: Jennifer Fischer, Head of Americas Payment System Security on September 17, 2013 at 11:16 am