Viewpoints

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PERSPECTIVES ON DIGITAL CURRENCY

May 15, 2013

Security

Growing Phishing Industry Underscores Need for Consumer Education

 

Phishing scams have plagued consumers for a number of years, morphing to adapt to changing trends and technologies.

Once perpetrated by mail and phone, this tactic is now also common by email and text message.

Phishing is when fraudsters pretending to be from well-known companies, organizations, or government agencies contact consumers and try to trick them into revealing their Social Security numbers, financial account information, passwords, or other personal information. That information is then used to make unauthorized purchases, take over victims’ accounts, open new accounts, or even to apply for jobs or get tax refunds and other government benefits.

Even though phishing scams are not new, they continue to pose a serious problem. According to RSA’s recent Fraud Report, the total number of phishing attacks launched in 2012 was 59% higher than in 2011. Further, the report estimates that global losses from phishing last year were around $1.5 billion.

With fraudsters becoming ever more sophisticated at impersonating trusted organizations, it’s important for consumers to stay a step ahead and recognize these scams and better protect their personal information. That is why we are working together with the Consumer Federation of America to develop consumer education materials to help address this trend.

Watch the new video or access the tip sheet to get more information on how to avoid this type of scam.

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Posted by: Jennifer Fischer, Head of Americas Payment System Security on May 15, 2013 at 9:58 am

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Mar 6, 2013

New World Economic Forum Report Underscores the Importance of Data Collection and Use in Context

Last week the World Economic Forum release a report called, “Unlocking the Value of Personal Data: From Collection to Usage.” As part of the Forum’s steering board on personal data, I was able to contribute to the report, which explores the importance of unlocking the value of data in a way that preserves the trust of all stakeholders.

One important theme in the report is the value of managing consumer expectations through context setting. What that means is the use of personal data should be understandable when compared to what is being shared and why. Most consumers don’t need or want every detail of every data flow. What they are ultimately looking for is clear benefits from use of their data. For that they need context.

At Visa we understand the importance of context. In the Visa system, for example, consumers are delighted when analytics are used to identify attempted fraud on their accounts. I have repeatedly heard from consumers who applaud us for working with their bank to flag a suspicious purchase. It makes them feel safer. It is only possible if we use their own shopping behavior to look for patterns. But this data use is expected — and welcomed — by consumers because they understand the context.  And they support its purpose.

As companies explore new ways to use data and the opportunities and responsibilities that come with them, they need to keep the importance of context and consumer expectations in mind. When consumers understand the context, they feel a sense of transparency and control. With context, there is trust. And with trust, there is opportunity.

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Posted by: Ellen Richey, Chief Enterprise Risk Officer on March 6, 2013 at 4:02 pm

Mar 6, 2013

A Proud Day: Visa Named One of the World’s Most Ethical Companies

Visa runs the world’s largest retail electronic payments network, but our business isn’t just about technology – it’s about trust. We need to earn the trust of everyone we partner with and serve, every single day, in order to succeed.

That’s why being named to the 2013 list of the World’s Most Ethical Companies by Ethisphere Institute is such an important honor for us. It reflects our commitment to the highest ethical standards in everything we do – not just what we say, but what we actually do – as well as our determination to live up to the trust that people all over the world put in our brand.

A leading international think tank, the Ethisphere Institute is dedicated to promoting best practices in business ethics, corporate social responsibility, anti-corruption, and sustainability. As Ethisphere explains, companies that receive the World’s Most Ethical Companies designation “truly go beyond making statements about doing business ‘ethically’ and translate those words into action.”

Visa takes a comprehensive approach to ethical business practices, including industry-leading policies, trainings and programs. Visa also has a Corporate Responsibility program focused on responsible business practices and community involvement, and areas where our business expertise and philanthropic contributions can contribute to financial inclusion and improving humanitarian aid.

Joining this global list of companies dedicated to doing business with world-class ethical practices is, to us, a sign that we are on the right track.

View the complete World’s Most Ethical Companies 2013 list here.

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Posted by: Ellen Richey, Chief Enterprise Risk Officer on March 6, 2013 at 6:39 am

Feb 27, 2013

Voices of Inclusion: Daryl Collins, Author & BFA Director

From the show floor at Mobile World Congress, Visa’s Head of Corporate Responsibility, Douglas Sabo interviews thought leaders from the public, private and NGO sectors about the impact mobile services are having on financial inclusion efforts around the world.

Next in the series, Douglas sits down with Daryl Collins, Author of Portfolios of the Poor and Director at Bankable Frontier Associates (BFA) for an extended discussion of the research recently released BFA, the GSMA mWomen Programme and Visa Inc. exploring how women around the world manage their money and how mobile money services can help meet their financial needs.

Among her insights, Daryl shares information about how the money management techniques of women differ from men and the importance of the income that women earn and contribute to family expenses. Daryl shared additional information from the study, including what women reported as the most appealing features of mobile financial services: convenience, security and privacy.

Daryl Collins, Author of Portfolios of the Poor and Director at Bankable Frontier Associates

Other videos in the “Voices of Inclusion” series:

Dr. Maura O’Neill, USAID

Chris Locke, GSMA Mobile for Development

Elizabeth Berthe, Mercy Corps

Cherie Blair, Cherie Blair Foundation for Women

 

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Posted by: Douglas Sabo, Visa Corporate Responsibility on February 27, 2013 at 8:50 am

Feb 26, 2013

Visa Kicks Off Fraud Prevention Month in Canada With “The Concert” Interactive Video

March is Fraud Prevention Month in Canada, and Visa Canada is reaching out to consumers about the role they can play in helping to protect their payment cards.

Social media has become an everyday part of life for many young people. In fact, a recent survey showed that 86 per cent of 18-34 year olds are active online – but that same survey showed that this age group also has the highest tendency to overshare personal information online.  Similarly, younger people are also taking risks with their payment cards.  The survey showed that 45 per cent of respondents reported risky behavior like loaning their card to others and sending payment card information via email/text.

It’s true that Visa cardholders are protected by our multiple layers of security, but there are also simple actions that cardholders can take to make sure they are doing their part to protect their payment cards – and their personal information, too.

To illustrate the point, we created an interactive, ‘choose your own adventure’ style video to educate viewers about fraud, helping them recognize risky behaviours and reduce their chances of being victimized.  Check it out at www.theconcertbyvisa.ca, and see if you have what it takes to guard your card!

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Posted by: Michelle Michalak, Visa Corporate Relations, Canada on February 26, 2013 at 3:02 am

Feb 6, 2013

Savvy Superheroes: Which One Are You?

Savvy Superheroes Infographic

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Posted by: Jag Mistry, Corporate Relations, Visa Inc. on February 6, 2013 at 2:59 pm

Oct 23, 2012

V.me by Visa and U.S. Bank Make It Easier to Shop Online This Holiday Season

As the holidays approach, Visa is committed to delivering the very latest in online convenience and security, where consumers are no longer required to share personal account, bill-to and ship-to information at checkout.

Today, U.S. Bank announced its plan to offer V.me by Visa, streamlining the online holiday shopping experience for their customers using a debit or credit card. Today’s news builds on our integration with Pittsburgh-based PNC Bank, which will bring our wallet service to more than 1.2 million PNC Virtual Wallet customer accounts.

U.S. Bank customers will be able to enroll their existing Visa and other payment card accounts, allowing them to buy presents online by simply entering a username and password at checkout.

Visa’s close relationship with U.S. Bank makes buying tickets to visit family or purchasing that perfect gift online easier than ever, allowing their customers to get what they need, and get on with life.

So put down the car keys, throw a log on the fire and let us help you simplify your holiday shopping!

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Posted by: Jennifer Schulz, Global Head of eCommerce on October 23, 2012 at 8:48 am

Oct 16, 2012

Bringing Small Business Cyber Security Into Focus

Small businesses help drive the U.S. economy. They are a key source of innovation and creativity, a bedrock part of communities, and a leading creator of new jobs. Unfortunately, they can also be tempting targets for cyber criminals. In fact, small businesses represent more than 90 percent of all the merchant data breach compromises reported to Visa.

As part of National Cyber Security Awareness Month, I joined U.S. Department of Homeland Security Deputy Secretary Jane Holl Lute and the National Cyber Security Alliance (NCSA) at NASDAQ in New York to open the day’s trading. We came together yesterday to raise awareness about the security risks small businesses face and the solutions and resources available to help them.

Also as part of the day’s events, I joined the NCSA and security firm Symantec to discuss the results of a new small business security survey. Not surprisingly, the results indicated that many small businesses do not feel equipped to adequately protect themselves from cyber threats. This does not have to be the case.

While the theme of our events at NASDAQ was small business cyber security, it is an area of focus for Visa year-round. Visa has developed numerous resources including best practice guides, webinars and a website dedicated to consumer and small business security with simple, cost effective, easy-to-understand steps small business owners can take to greatly improve their security.

But we can’t reverse this trend alone. That’s why we also work in partnership with trusted organizations in government, the private sector and law enforcement to promote cyber education awareness. Yesterday’s event is just one example.  And earlier this month, we collaborated with the U.S. Chamber of Commerce to release the “Internet Security Essentials for Business,” a free, practical guide for small and medium sized businesses on improving their cyber resilience.

Small business owners have an important role to play as well.  Data security is fundamental to securing payments and maintaining customer trust. The best advice I can give to small businesses is: Be proactive. Don’t wait until you have had a breach or lost valuable data to take stock of your company’s data security practices. Make security a priority and start by taking common sense measures to make your cyber security as strong as the padlock you put on your store’s front door.

Additional resources for small businesses:

 

 

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Posted by: Ellen Richey, Chief Enterprise Risk Officer on October 16, 2012 at 12:01 pm

Oct 15, 2012

The Convenience of Clicking

A sense of ease and simplicity exists in uttering the words “I care about you” through a few sentences written on a card or an elaborate bouquet of flowers. The same sense of ease and simplicity should also be applied to online shopping, where we know we all want to get things done as quickly as possible.

Soon, consumers shopping online for the perfect bouquet will be able to checkout hassle-free as 1-800-FLOWERS.COM is added to the  list of leading eCommerce merchants that offer V.me by Visa.

Today, V.me is available at a growing portfolio of leading online retailers, ranging from Shoebuy.com and Cooking.com to Rakuten Buy.com and Blue Nile. We’re seeing real traction behind these leading eCommerce sites that are now offering V.me, as consumers and merchants alike have learned to appreciate the security, reliability and convenience of Visa.  Consumers benefit from a digital wallet service designed to make simple and secure online payments, without the bother of constantly entering card account numbers or billing and shipping information.

Let’s face it – life gets hectic. Deadlines loom, obligations arise and others rely on us to get the job done. When it comes time to truly take care of ourselves and our loved ones, we need services that help remove the hassle and allow us to breathe easier.

The joy of online shopping is as much about convenience as it is about the shoes, the flowers, the clothes you are acquiring for yourself or your loved ones, and V.me brings more of these goods into your life, safely, quickly and simply.

Consumers are online, and Visa is where they want to shop. According to a Nielsen Global Online Survey, more than 85 percent of the world’s online population uses the Internet to make purchases – increasing the market for online shopping by 40 percent in the past two years.[1]

So, what are you waiting for? Start shopping!


[1] Nielsen Global Online Survey on Internet shopping habits

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Posted by: Jennifer Schulz, Global Head of eCommerce on October 15, 2012 at 10:51 am

Oct 15, 2012

Making Online Purchases Simple (and Secure) for PNC Customers

“Keep it simple.”  While this phrase has become harder to embrace in today’s fast-paced world, it’s an important reminder that innovation doesn’t have to be complicated to tackle complex problems, like commerce.

Today, life just got a little bit simpler for more than 1.2 million PNC Virtual Wallet® customer accounts who will have access to V.me by Visa, Visa’s new digital wallet service, making PNC the first bank in the U. S. to integrate with V.me. It’s fast, easy and safe.

As a next-generation payment service, V.me makes eCommerce simpler by removing friction from online transactions. PNC Virtual Wallet customers who register with V.me can make secure online purchases at a growing number of participating merchants without the hassle of constantly entering account numbers and bill-to and ship-to information.

V.me stores a customer’s personal account information behind layers of security within the industry-leading Visa network. With the click of a mouse, a touch on a mobile browser, or in the future, a wave at the physical point-of-sale, customers can easily make purchases, whether from the couch or on the go.

PNC customers can go to www.pncvirtualwallet.com/shopping to get more information on Virtual Wallet and enrolling in V.me.

©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC

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Posted by: Jennifer Schulz, Global Head of eCommerce on October 15, 2012 at 5:34 am